The availability of self publishing tools allow anyone with an internet connection to create, send and connect with an interested audience. Video can be a key visual element and useful tool to quickly explain an unusual or complicated product. At a more basic level, video lets you connect with a person beyond text, links and pictures. Interactive video like in the examples below allow you to build a relationship with people interested in your content or brand.

How can you use video tools to build community around your brand? The first step is starting the conversation. Below are some examples of how to use video conversation tools to build community and brand awareness. I produced them originally as live events on Seesmic. The videos are a cut down of the live events.

Summertime kickoff event with a camping expert.

Community members use their webcams to correspond via video with a wilderness expert. Showing off cool camping products coupled with access to a wilderness expert was a successful way to get the conversation going about summer gear. In addition, people shared stories about thier own camping experience creating a community feeling to this event rather than just a sales pitch. This is a perfect opportunity for a brand to follow up with a discount code or giveaway.

Meet the inventor of Batter Blaster

Here I talked with the inventor of a product called Batter Blaster! This was a successful interactive event that resulted in a number of requests from participants to have the product stocked in their local Costco or supermarket. In addition, the buzz spread to other social media spaces, blogs, facebook, twitter, etc about Batter Blaster. In this case, video gives online viewers quick access to an unusual product. Seeing the ease of use and being able to talk with the inventor resulted in a few minds being changed about “pancakes in a can.” Click the link above to see the uncut interactive event.

Here are links to 2 interactive brand activities I’ve had on www.Sukhjit.me

Follow the links below to the pages where these online events are displayed and please make sure to scroll down to see the various videos including the video comments. Video comments are an important way to create an interactive community experience.

Mimobot Valentine Giveaway

Mimobot Valentine Giveaway

Great iPhone & iPod accessory

Unboxing Sena Cases