I realized after the post that NewTeeVee was done and gone, so thanks for the detailed reply. I'll check out Phil's video comment, too.

I don't know how clients will use this technology–and they don't, either–so these are really interesting times. Some surprisingly sophisticated tech clients are as behind the curve on this as on blogging, social media, tweeting, and so on, that I wonder if there isn't a generational blindness. (I don't imagine I need to tell you that most of them are male, senior in their roles, and over 50.)

But there are so many potentially interesting and useful applications! On the internal side, I work with so many global organizations who lament that it's difficult to create true engagement when employees and managers are remote, and who speak glowingly of the benefits of bringing everyone together for a team meeting in a single location. Well, it's not quite like being there, but oovoo, seesmic, even google's video mail, get you a whole lot closer than a phone call. And on the external side, just as youtube has turned traditional media on its head with user-generated brand-driving content, I think the potential for truly immersive, user-generated brand experiences is incredible.

But here's the thing: nobody's doing it or thinking about it yet. So, huge opportunity for the folks that can unpack the WIIFM? for these guys.

Thanks again,

David

I realized after the post that NewTeeVee was done and gone, so thanks for the detailed reply. I'll check out Phil's video comment, too.

I don't know how clients will use this technology–and they don't, either–so these are really interesting times. Some surprisingly sophisticated tech clients are as behind the curve on this as on blogging, social media, tweeting, and so on, that I wonder if there isn't a generational blindness. (I don't imagine I need to tell you that most of them are male, senior in their roles, and over 50.)

But there are so many potentially interesting and useful applications! On the internal side, I work with so many global organizations who lament that it's difficult to create true engagement when employees and managers are remote, and who speak glowingly of the benefits of bringing everyone together for a team meeting in a single location. Well, it's not quite like being there, but oovoo, seesmic, even google's video mail, get you a whole lot closer than a phone call. And on the external side, just as youtube has turned traditional media on its head with user-generated brand-driving content, I think the potential for truly immersive, user-generated brand experiences is incredible.

But here's the thing: nobody's doing it or thinking about it yet. So, huge opportunity for the folks that can unpack the WIIFM? for these guys.

Thanks again,

David

The folks at NTV seem to be excited and hopeful too. Web speeds are fast, hardware is gets better and better and as a viewer you can find all kinds of content online. And its a good experience, not like 10 years ago when the it was painful to watch video on the web. In addition, broadcast television can be great, but can also be very formulaic and boring. Now you can go to Hulu and find premium content and watch just what you want… I catch up on Lost and Heroes online, I only go to the TV for Project Runway so I hardly ever see commercials.

For content creators, it's easier than ever to produce and share. You can be as specific as you want and find an audience that's interested in that niche. What I think is the most exciting thing about video and the web is the opportunity to interact and engage. Jesse Alexander did a great job talking about what he's done with Heroes and the unique experience he is creating with the Heroes website. It's not about “making TV on the computer”, it's about creating a really rich experience & having a chance to connect with your audience. You can't do that with TV but you can with the web. Social media is a great example… it's interaction that creates community and fans… you can't do that with television. Anyone that thinks online video content “isn't very interesting” might miss the boat! The opportunities are fantastic.

I have so much more to say about this, David! I did a vlog and post on after the conference too: http://www.sukhjit.me/post/what-i-learned-at-ne… If you have a minute check out Phil Baumann's video comment. Oh and before I forget, the answer to your question is a & b, people are excited about the experience and the opportunities!

Thank you for posting your question here. It's interesting to hear a different perspective on it all… and I always appreciate the opportunity to talk about the future of the television and the web. I'm curious how your clients would use web video. Would it be for advertising or for internal use?

Not sure what the timing is on the conference but I'd be very interested to know, if it hasn't taken place yet, whether folks are generally excited by the convergence of media because of (a) the more immersive experience it offers, or (b) because of the advertising opportunities it provides. My high-tech clients are of two minds about this. Most see it as a future wave, but many say the idea of making “TV on my computer” possible is technically challenging, but just isn't very interesting.

Best,

David

He says TV is not dead and these new future features are why:
Voting & polling functionality. use your remote to connect with you Television. Interact with shows like American Idol or the evening news by voting in polls using your remote.
RFI: Request for information. Click on and add and get something. Like a recipe while watching Emiril or a coupon while watching a commercial.
T commerce: Buy things immediately with your remote instead of going to your computer. He says it will be easier and more useful then going to your computer. Why? Because most people bail out of buying because they don't want to fill out the fields. Cable company already knows everything about you!
Telescoping: I missed what he said about this. Sorry.
Addressability: Targeting viewers by interest. For instance dog lovers will get ads about dog food. “Get rid of irrelevant content”.
Where is this going to happen and where? Business model? It will vary just like the web. Pay per performance or pay for click. The set top box should be considered the “computer” of your television. It has information about you and all the features above are enabled by it, he says. The set top box is scaring me even though Dave says the information it's collecting about you is somehow anonymos.

Jay says although YouTube has a reputation for having the lowest common denominator in therms of comments, he has found it is an invaluable place to start conversations.

Social media, he says, helps a small voice become a big voice.

Great quote from Michael, “I'm making more money than I ever thought possible.” He also says you have to brand your online pages and participate with your community. He actively promotes his content everywhere, Twitter, Facebook, etc. YouTube seems to be paying him well. He's happy.

http://www.youtube.com/user/WHATTHEBUCKSHOW